The MSP playbook for turning connectivity into commission
For years, selling connectivity was simple. Quote a circuit, win the deal, move on. But today, the Alt-Net landscape has changed, and with so many new players driving down price points, connectivity alone has become a race to the bottom.
We've spent the last 20 years evolving beyond the wire. Through continuous innovation, we now deliver a full stack of world-class managed IT services, all through a single connection.
We call it our 'flavours' menu - a metaphor for a serious differentiator in a crowded market.
One Pipe, Endless Possibilities
Our model is simple: every customer starts with one connection - their 'vanilla' flavour. From there, they can add as many 'flavours' as they need, from SD-WAN and SASE to Cloud, Cyber, UC / CC, and beyond.
This means:
- No fragmented supplier management
- No complex multi-vendor networks
- No headaches for partners trying to deliver end-to-end solutions
Instead, you get a single, scalable ecosystem that grows with your customers.
And because it's all managed through one wire, one invoice, and one service desk, it keeps everything simple, both for your customers and for your commission structure.
Why This Matters for Channel Partners
Let's be honest… Circuits are a commodity. But managed services are a profit multiplier. When you can offer your customers security, Cloud, and collaboration on top of their connectivity, you're no longer just a supplier - you're their trusted IT partner.
As an EXPO.e Channel Partner, that means:
- Higher margins on every deal
- Recurring revenue instead of one-off sales
- Stickier customer relationships built on long-term value
- Access to commission incentives for every additional service you sell
Our 'Wire + Flavour' bundles are designed specifically to empower Partners to drive this growth. The more flavours your customer adds, the bigger their savings and the bigger your return.
The Platinum Standard of Service
With an industry-leading NPS score and a 24 / 7 UK-based support team, we've made Platinum-level service the standard for every customer.
That means you can deliver enterprise-grade IT outcomes without the enterprise overheads. Whether your customer needs full cyber protection, multi-Cloud management, or simply a reliable connection that scales, we've got every ingredient covered.
The Future of the Channel: Value, Not Volume
As the UK market becomes more competitive, partners who simply resell bandwidth will find margins shrinking fast.
But those who lead with value, integration, and innovation will become indispensable to their customers.
So, next time you're selling a circuit, think about what else could sit on top of that pipe. Because when your customers get more, you earn more.
One wire. One supplier. One unstoppable partnership.
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Partner Brochure
As a trusted partner, our deep expertise and capabilities in Networks, Cloud, Data Centre Solutions, Unified Communications, Cyber Security and Professional Service enable your sales teams to increase your average order values. We design and deliver Channel Partner solutions ranging in value from £5,000 to £1,000,000 per year. Find out more by downloading our Channel Partners Brochure.
