The cyber threat landscape is more treacherous than ever before, and the years ahead will only bring new challenges, with the global cost of attacks predicted to hit $10.2 trillion by 2025. From global leaders to the latest start-ups, all organisations must not only be aware of the range of potential attack vectors utilised by bad actors, but accept that with the ever-growing scale, complexity, and aggressiveness of attacks, a breach is inevitable.
The demand for highly secure, high-performance connectivity is at an all-time high. With organisations across the public and private sectors having largely embraced hybrid working, with their employees connecting, communicating, and collaborating from virtually anywhere. As a result, technology providers are increasingly challenged to deliver enterprise-grade connectivity that not only provides the performance and availability their customers have come to expect, but provides leading-edge cyber security, suitable for highly dispersed end users, and seamless access to the Cloud-based applications that many organisations depend on.
Data security is a critical concern for all customers and end users, and when we look at the current threat landscape, it's not hard to see why. With hybrid working now firmly established, Cloud transformation showing no signs of slowing down, and the potential for emerging technologies like AI to be weaponised by global bad actors, cyber security is more complex than ever before. In the first half of 2023, 694 publicly disclosed data breaches, with 87 of those occurring in July alone1.
Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.
With organisations depending more on secure, reliable connections between multiple sites, hybrid workers, and customers than ever before, the demand for high-performance connectivity is at an all-time high. The rapid rise of SD-WAN has played a key role here, providing unparalleled freedom and flexibility when it comes to choosing carriers and ISPs with which to interconnect customer sites, while providing full control and visibility through a single pane of glass, and the ability to utilise Public Cloud resources, as needed. With these numerous advantages, the uptake across organisations who are keen to optimise their overall agility and operational resilience is unsurprising.
For a number of years now, Public Cloud solutions have been widely used by technology providers across our Channel Partner ecosystem. It's not hard to see why. The unparalleled flexibility, scalability, and agility offered by Public Cloud makes it a highly attractive platform from which to deliver critical, always-on services to customers and end users, while retaining full control of costs and minimising the need to invest in and maintain on-premises infrastructure.
Onboarding has always been a challenge for organisations, whether they're start-ups or international corporations. There are numerous factors to consider, from practical ones - like gathering payroll information, setting up phones and laptops, and arranging access to office space - to more subtle ones, like ensuring new joiners are able to bond with their teams and are comfortable in their new working environment.
Throughout 2020 and the first half of 2021, Microsoft Teams has become omnipresent in our professional - and for many of us, personal - lives. But with the opening up of our offices coming progressively closer, and hybrid working now having established itself as most organisations' preferred working model for the 'new norm', we must consider how we can accommodate the needs of both office and remote workers, ensuring they can maintain the same quality of omnichannel interaction, communication, and collaboration that has been cultivated throughout the pandemic.