Introducing SASE for the Channel
In today's market, selling connectivity alone no longer differentiates your business. The rise of Cloud-first strategies, hybrid workforces, and ever-expanding security risks has changed what customers expect from their IT partners. They're no longer just buying circuits; they're looking for end-to-end solutions that keep their users connected securely and consistently, wherever they work.
For Channel partners, this shift represents a challenge but also a major opportunity. As connectivity becomes increasingly commoditised, Secure Access Service Edge (SASE) offers a natural evolution - a value-rich, scalable solution that transforms how customers connect and protect their environments, and how partners generate recurring revenue.
What is SASE?
SASE (Secure Access Service Edge) brings together networking and security into a single, Cloud-based platform. It combines technologies like SD-WAN, zero trust access, and secure web gateways to deliver secure, high-performance connectivity for users - wherever they work.
In short, it's a smarter, simpler way to connect and protect modern businesses, replacing multiple point solutions with one integrated, scalable service.
Why Add SASE to Your Portfolio
As a Channel partner, your role is evolving from connectivity provider to trusted advisor, guiding customers through digital transformation. SASE is a key part of that journey, offering both technical relevance and commercial advantage.
Here's why it deserves your attention:
- The end of pure connectivity selling. Margins on circuits alone continue to tighten. SASE enables you to build on that foundation with a fully managed, higher-value proposition.
- Upsell and cross-sell opportunities. From SD-WAN to managed security and Cloud migration, SASE positions you to expand your footprint within each customer environment.
- Recurring revenue growth. With flexible, subscription-based models, partners can move away from one-off sales towards sustainable monthly income streams.
- Customer stickiness. A fully managed SASE solution creates long-term engagement through ongoing monitoring, updates, and optimisation.
- Futureproof relevance. As customers adopt hybrid work and multi-cloud strategies, SASE ensures you remain central to their infrastructure plans.
Simply put, SASE is how partners evolve from selling connectivity to delivering full-scale digital transformation.
Why partner with us?
We understand the challenges partners face, balancing competitiveness, capability, and customer trust in the current market. That's why we've developed a fully managed, SASE offering powered by our strategic partnership with Cato Networks, the global leader in SASE technology.
When you partner with us, you gain:
- A proven, scalable platform
- Partner enablement support
- Flexible commercial models
- End-to-end management
Together, we'll help you move beyond transactional sales and towards recurring, solution-led relationships, built on trust, value, and innovation.
Join our Channel Partner Programme and unlock the potential of SASE - the smarter, more secure, and more profitable way forward for modern IT portfolios.
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Partner Brochure
As a trusted partner, our deep expertise and capabilities in Networks, Cloud, Data Centre Solutions, Unified Communications, Cyber Security and Professional Service enable your sales teams to increase your average order values. We design and deliver Channel Partner solutions ranging in value from £5,000 to £1,000,000 per year. Find out more by downloading our Channel Partners Brochure.
As organisations continue their Cloud transformation journey and hybrid working becomes the standard, the way businesses operate has evolved dramatically. Companies now rely on a diverse range of devices and Cloud-based applications, fostering global collaboration and flexibility. However, with these advancements come increased security risks. Expanding attack surfaces provide more opportunities for cyber threats, making robust security solutions more critical than ever.
Consider this… 77% of companies have already initiated digital transformation initiatives, but only 35% of these projects are successful1. It's a sobering thought, but it also means that Channel businesses are in an ideal position to offer a solution, delivering integrated combinations of solutions to fulfil their customers' unique digital transformation goals.
The demand for highly secure, high-performance connectivity is at an all-time high. With organisations across the public and private sectors having largely embraced hybrid working, with their employees connecting, communicating, and collaborating from virtually anywhere. As a result, technology providers are increasingly challenged to deliver enterprise-grade connectivity that not only provides the performance and availability their customers have come to expect, but provides leading-edge cyber security, suitable for highly dispersed end users, and seamless access to the Cloud-based applications that many organisations depend on.
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Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.
